After Auto Policy (2016-21) took effect, Pakistan Suzuki Motor Company (PSMC) devised a new policy regarding its decades-old. The company retired the obsolete MK-II Suzuki Cultus in 2017 after the reign of 17 years and then Mehran, aka ‘The Boss’ in 2019.
Strangely enough, Pak Suzuki launched MK-II Cultus in Pakistan when it was officially discontinued in the global market. In April 2017, PSMC did the same, launching an old 2nd generation Celerio with a local name, ‘Cultus,’ when it was already unveiled in the neighboring country in 2014. Nevertheless, Suzuki’s Celerio, an entirely new vehicle, got successful sales right from the start.
In the last 6 years, Suzuki Cultus remained the best-seller for Pak Suzuki. After the Pandemic, in FY21-22, the company sold whopping 23,169 units of the car, surpassing the previous record of selling 22,763 vehicles in fiscal year 2018-19.
And when we are enjoying 2nd generation Cultus, India got an all-new 3rd generation of car in November 2021, flaunting new dimensions, power, and design language.
The Price Jump
At the time of its launch in 2017, the base variant VXR came with a price tag of Rs. 12.5 lac. Whilst VXL was priced at Rs. 13.91 lac. Months after, in December 2017, the company unveiled the AGS variant, and the price of the top variant was Rs. 15.28 lac.
Within a span of 6 years, Cultus got no upgrades and improvements, but the price has increased by 200%. Today, the base variant of the car costs Rs. 37.18 lac, whilst the price of the VXL and AGS variant is 40.84 lac and 43.66 lac, respectively.
In 2017, the dollar was valued at Rs. 105, and today it is around Rs. 285. Meaning, the Rupee depreciates 171% against the mighty dollar. Whereas, the car witnessed an increase of 198%.
What do you think about the steep rise in Cultus’ price in last 6 year? Drop your thoughts in the comments section.
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